When Parkland shooting survivor David Hogg demanded advertisers pull their spots from Laura Ingraham’s television program, The Ingraham Angle, a few weeks ago, nearly twenty companies fell right in line behind the student and gun control activist’s marching orders.
But Ingraham’s show’s ratings have surged 20% higher since the boycott, per the Washington Times.
“Data compiled by the media watchdog News Busters shows a jump from 2.23 million viewers prior to Mr. Hogg’s campaign to 2.7 million since her return from a vacation.”
Dr. Jeff McCall, a communications professor at DePauw University, has penned an op-ed for The Hill in which he says that the Hogg-Ingraham incident should be a wake-up call for advertisers and Americans society as a whole. (How good is it for us if we continue to politicize every little aspect of American life, even down to advertisements for office supplies?)
It might also serve as a lesson for far-left activists whose views fall outside the American political mainstream . . . but as of Monday, Hogg has put out a tweet indicating he’ll be demanding another boycott this week. He has not provided more details about this boycott.