Twitter is expanding its political sphere beyond being a forum for 140-character quips and into campaign fundraising.
How does it work? From CNN Money:
Candidates need to first sign up for an account through Square Cash. Once a campaign has been verified by Square, it can tweet a unique URL or $Cashtag to supporters asking for donations. The tweet will include an image with a “contribute” button imbedded in it.
Twitter said, “This is the fastest, easiest way to make an online donation, and the most effective way for campaigns to execute tailored digital fundraising, in real time, on the platform where Americans are already talking about the 2016 election.”
Read more about this innovation here.