The plan to get the Hillary Clinton campaign back on track is for her to be funnier and show more heart and spontaneity.
No, that’s not a joke, like her remark about wiping her email server with a cloth apparently was. One can expect more flippant remarks about potentially top secret material if she truly does attempt to be spontaneous.
The other distinct possibility is that the attempt to bring personability and levity to Hillary’s campaign will come across as forced.
The pressure to make something happen is mounting as it has become clear that the strategy of playing defense with the lead is no longer working for her. Calls for Joe Biden to enter the race continue. It seems likely, however, that this change will either lack the genuineness of Biden’s gregariousness or it will lead to gaffes of Biden-esque proportions.
This is not only a bad prospect for her campaign, but for Democrats in general. They still expect her to win the nomination and it is important to Democratic hopes to take the Senate that she (as the nominee) win the presidency.
From The Hill:
“At the end of the day, I’m a believer the biggest impact will be the presidential race,” said Steve Elmendorf, a Democratic strategist, lobbyist and fundraiser.
In summary, Democrats’ chances at the presidency and the Senate could hinge on connecting with people through humor and spontaneity. Good luck with that.